MASHWAMA, Vuyelwa; CHILIYA, Norman; CHIKANDIWA, Christopher Tarisayi. The Effect of Spokes - Character Credibility on Consumers’ Attitude and Buying Intention : A South African Focus. Indian Journal of Marketing, [S. l.], v. 47, n. 1, p. 11–25, 2017. DOI: 10.17010/ijom/2017/v47/i1/108806. Disponível em: https://indianjournalofmarketing.com/index.php/ijom/article/view/108806. Acesso em: 9 oct. 2025.