PAREEK, Priyanka; SINGH, Manju. Code Mixing as a Socio - Psychological Advertising Strategy in the Era of Glocalization. Indian Journal of Marketing, [S. l.], v. 47, n. 1, p. 41–53, 2017. DOI: 10.17010/ijom/2017/v47/i1/108809. Disponível em: https://indianjournalofmarketing.com/index.php/ijom/article/view/108809. Acesso em: 9 oct. 2025.