KAPOOR, Deepa; CHAUDHARY, Mona. Patanjali : Emergence of a New Star on the Indian FMCG Horizon. Indian Journal of Marketing, [S. l.], v. 47, n. 1, p. 54–63, 2017. DOI: 10.17010/ijom/2017/v47/i1/108810. Disponível em: https://indianjournalofmarketing.com/index.php/ijom/article/view/108810. Acesso em: 9 oct. 2025.