RAJAN, C. R.; SWAMINATHAN, T. N.; PAVITHRA, M. R. Key Drivers of Purchase Intent by Indian Consumers in Omni-Channel Shopping. Indian Journal of Marketing, [S. l.], v. 47, n. 5, p. 7–20, 2017. DOI: 10.17010/ijom/2017/v47/i5/114233. Disponível em: https://indianjournalofmarketing.com/index.php/ijom/article/view/114233. Acesso em: 9 oct. 2025.