LAKSMIDEWI, Dwinita; SUSIANTO, Harry; AFIFF, Adi Zakaria. The Effect of Hero Archetype in Advertising on Perceived Product Efficacy. Indian Journal of Marketing, [S. l.], v. 47, n. 5, p. 21–36, 2017. DOI: 10.17010/ijom/2017/v47/i5/114234. Disponível em: https://indianjournalofmarketing.com/index.php/ijom/article/view/114234. Acesso em: 9 oct. 2025.