GUPTA, Rajni; MATHAD, Kavita. A Study of Factors Affecting Consumer Behavioural Intentions Towards Adoption of Gamification. Indian Journal of Marketing, [S. l.], v. 47, n. 7, p. 7–19, 2017. DOI: 10.17010/ijom/2017/v47/i7/116471. Disponível em: https://indianjournalofmarketing.com/index.php/ijom/article/view/116471. Acesso em: 9 oct. 2025.