SINGH, Sweta; VENUGOPAL RAO, K. S. Brand Bundling as a New Product Introduction Strategy : A Conceptual Framework. Indian Journal of Marketing, [S. l.], v. 47, n. 7, p. 35–46, 2017. DOI: 10.17010/ijom/2017/v47/i7/116475. Disponível em: https://indianjournalofmarketing.com/index.php/ijom/article/view/116475. Acesso em: 9 oct. 2025.