REKHA; MISHRA, Aparna. Identifying the Indian Car Buyer Segments Using Digital Channels of Communication : An Application of Cluster Analysis. Indian Journal of Marketing, [S. l.], v. 47, n. 9, p. 23–35, 2017. DOI: 10.17010/ijom/2017/v47/i9/118091. Disponível em: https://indianjournalofmarketing.com/index.php/ijom/article/view/118091. Acesso em: 19 sep. 2025.