SREEJITH, R.; SURESH, Kalyani. The Patanjali Marketing Sutra - An Exploratory Analysis of Brand Experience, Personality, Satisfaction, and Loyalty in the FMCG Space. Indian Journal of Marketing, [S. l.], v. 47, n. 9, p. 36–48, 2017. DOI: 10.17010/ijom/2017/v47/i9/118092. Disponível em: https://indianjournalofmarketing.com/index.php/ijom/article/view/118092. Acesso em: 19 sep. 2025.