VISWANATHAN, P. K.; SWAMINATHAN, T. N. Quantifying the Relative Importance of Key Drivers of Landing Page. Indian Journal of Marketing, [S. l.], v. 47, n. 11, p. 24–35, 2017. DOI: 10.17010/ijom/2017/v47/i11/119294. Disponível em: https://indianjournalofmarketing.com/index.php/ijom/article/view/119294. Acesso em: 9 oct. 2025.