SINGH, Jagandeep. Are Celebrity Endorsements Worth It ? Evidence from Listed Firms in India. Indian Journal of Marketing, [S. l.], v. 47, n. 11, p. 36–47, 2017. DOI: 10.17010/ijom/2017/v47/i11/119295. Disponível em: https://indianjournalofmarketing.com/index.php/ijom/article/view/119295. Acesso em: 9 oct. 2025.