RAO, Akshat Aditya; KOTHARI, Rajesh. Determinants of Customer Loyalty Towards E - Tailers in India : An Empirical Study. Indian Journal of Marketing, [S. l.], v. 47, n. 11, p. 48–60, 2017. DOI: 10.17010/ijom/2017/v47/i11/119296. Disponível em: https://indianjournalofmarketing.com/index.php/ijom/article/view/119296. Acesso em: 9 oct. 2025.