PATHAK, Vivek Kumar; DAS, Ashim Kumar; PANDA, Rajeev Kumar. Application of RIDIT Analysis in Prioritizing Perceived Service Quality Dimensions of Management Graduates in Indian Universities. Indian Journal of Marketing, [S. l.], v. 48, n. 2, p. 23–35, 2018. DOI: 10.17010/ijom/2018/v48/i2/121332. Disponível em: https://indianjournalofmarketing.com/index.php/ijom/article/view/121332. Acesso em: 9 oct. 2025.