SARAN, Rashmita; SWAMY, R. J. R. A Research on a Comparative Study of Some Brand Switching Models in Marketing. Indian Journal of Marketing, [S. l.], v. 48, n. 3, p. 17–32, 2018. DOI: 10.17010/ijom/2018/v48/i3/121980. Disponível em: https://indianjournalofmarketing.com/index.php/ijom/article/view/121980. Acesso em: 9 oct. 2025.