PANGRIYA, Ruchita; RUPESH KUMAR, M. A Study of Consumers’ Attitude Towards Online Private Label Brands Using the Tri - Component Model. Indian Journal of Marketing, [S. l.], v. 48, n. 5, p. 7–20, 2018. DOI: 10.17010/ijom/2018/v48/i5/123440. Disponível em: https://indianjournalofmarketing.com/index.php/ijom/article/view/123440. Acesso em: 9 oct. 2025.