DENYSE, Mukandoli; BHAGAT, Deepak. Examining the Role of Intention and Perceived Behavioral Control on Purchase of Ethical Products in Rwanda. Indian Journal of Marketing, [S. l.], v. 48, n. 5, p. 21–35, 2018. DOI: 10.17010/ijom/2018/v48/i5/123442. Disponível em: https://indianjournalofmarketing.com/index.php/ijom/article/view/123442. Acesso em: 9 oct. 2025.