KAUR, Bhavneet; KAUL, Vijay Kumar. Consumers of Fireworks and Pollution in India : Implications for Marketers and State Policy. Indian Journal of Marketing, [S. l.], v. 48, n. 5, p. 50–60, 2018. DOI: 10.17010/ijom/2018/v48/i5/123447. Disponível em: https://indianjournalofmarketing.com/index.php/ijom/article/view/123447. Acesso em: 9 oct. 2025.