KAUR, Balpreet; SHARMA, Rishi Raj. Impact of Viral Advertising on Product Promotion : An Experimental Study. Indian Journal of Marketing, [S. l.], v. 48, n. 6, p. 57–68, 2018. DOI: 10.17010/ijom/2018/v48/i6/127837. Disponível em: https://indianjournalofmarketing.com/index.php/ijom/article/view/127837. Acesso em: 12 jan. 2026.