VERNEKAR, Sachin S.; WADHWA, Preety. Kids Mean Business - Marketers Beware! A Market Survey on Impact of Advertising on Kids. Indian Journal of Marketing, [S. l.], v. 38, n. 8, 2008. Disponível em: https://indianjournalofmarketing.com/index.php/ijom/article/view/36845. Acesso em: 12 sep. 2025.