SHIMPI, Siddharth Shriram. Social Media as an Effective Marketing Tool : An Empirical Study. Indian Journal of Marketing, [S. l.], v. 48, n. 7, p. 36–50, 2018. DOI: 10.17010/ijom/2018/v48/i7/129725. Disponível em: https://indianjournalofmarketing.com/index.php/ijom/article/view/129725. Acesso em: 9 oct. 2025.