VERMA, Saurabh; KUMAR, Rajender; YADAV, Sunil Kumar. Why Consumers Buy Counterfeit Products ? A Case Study of the Indian Clothing Industry. Indian Journal of Marketing, [S. l.], v. 48, n. 7, p. 51–62, 2018. DOI: 10.17010/ijom/2018/v48/i7/129738. Disponível em: https://indianjournalofmarketing.com/index.php/ijom/article/view/129738. Acesso em: 9 oct. 2025.