DAS, Manish; SAHA, Victor. Impact Assessment of Consumer Demographics on Rural Consumers’ Ethnocentric Tendencies (CE) and Social Comparison Information (ATSCI) Habits. Indian Journal of Marketing, [S. l.], v. 48, n. 8, p. 37–52, 2018. DOI: 10.17010/ijom/2018/v48/i8/130539. Disponível em: https://indianjournalofmarketing.com/index.php/ijom/article/view/130539. Acesso em: 9 oct. 2025.