CHAKRABORTY, Debarun. Impact of Celebrity Endorsed Advertisements on Rural Consumers’ Purchase Intention Towards Mobile SIM Cards : A Study Conducted in West Bengal. Indian Journal of Marketing, [S. l.], v. 48, n. 10, p. 52–63, 2018. DOI: 10.17010/ijom/2018/v48/i10/132335. Disponível em: https://indianjournalofmarketing.com/index.php/ijom/article/view/132335. Acesso em: 9 oct. 2025.