BEDI, Harpreet Singh. A Contingency Approach to Proactiveness - Business Performance Relationship. Indian Journal of Marketing, [S. l.], v. 48, n. 12, p. 34–49, 2018. DOI: 10.17010/ijom/2018/v48/i12/139555. Disponível em: https://indianjournalofmarketing.com/index.php/ijom/article/view/139555. Acesso em: 22 aug. 2025.