SEKAR, P.C.; THOMAS, Bejoy John. Measurement and Validity of Jennifer Aaker’s Brand Personality Scale for Close-up Brand. Indian Journal of Marketing, [S. l.], v. 38, n. 10, 2008. Disponível em: https://indianjournalofmarketing.com/index.php/ijom/article/view/36861. Acesso em: 9 apr. 2026.