PRASAD, S. Shyam; RATHORE, Vishwajeet Singh; KATHAWALA, Aslam Ahmed. An Exploratory Study of Positioning of Cement Brands in Rajasthan. Indian Journal of Marketing, [S. l.], v. 49, n. 2, p. 52–60, 2019. DOI: 10.17010/ijom/2019/v49/i2/141583. Disponível em: https://indianjournalofmarketing.com/index.php/ijom/article/view/141583. Acesso em: 9 oct. 2025.