KUMAR, D.N.S. Changing Consumer Behaviour and Soft Drinks Marketing in North-Goa, A Case Study. Indian Journal of Marketing, [S. l.], v. 38, n. 10, 2008. Disponível em: https://indianjournalofmarketing.com/index.php/ijom/article/view/36866. Acesso em: 23 may. 2026.