SUMBLY, Yuvika; SIRAJ, Sadaf. Brand Experience – A Systematic Review and Research Agenda. Indian Journal of Marketing, [S. l.], v. 49, n. 5, p. 33–48, 2019. DOI: 10.17010/ijom/2019/v49/i5/144023. Disponível em: https://indianjournalofmarketing.com/index.php/ijom/article/view/144023. Acesso em: 9 oct. 2025.