PAWAR, Prafulla Arjun; RAUT, Umesh. Analyzing the Role of Brand Relationship Dimensions in the Development of Brand Community. Indian Journal of Marketing, [S. l.], v. 49, n. 7, p. 7–18, 2019. DOI: 10.17010/ijom/2019/v49/i7/145401. Disponível em: https://indianjournalofmarketing.com/index.php/ijom/article/view/145401. Acesso em: 9 oct. 2025.