KUMAR, Rakesh; KAUSHAL, S. K. A Study of Factors Affecting Consumer Behaviour Towards Electronic Durable Goods. Indian Journal of Marketing, [S. l.], v. 49, n. 7, p. 35–48, 2019. DOI: 10.17010/ijom/2019/v49/i7/145403. Disponível em: https://indianjournalofmarketing.com/index.php/ijom/article/view/145403. Acesso em: 9 oct. 2025.