KUMAR, Sunita. Consumer Preference Towards Private Label Brands with Reference to Retail Apparel in India. Indian Journal of Marketing, [S. l.], v. 49, n. 7, p. 49–66, 2019. DOI: 10.17010/ijom/2019/v49/i7/145404. Disponível em: https://indianjournalofmarketing.com/index.php/ijom/article/view/145404. Acesso em: 23 oct. 2025.