RAO, Kunja Sambashiva; RAO, Bramhani. Examining eWOM Credibility - Consumer Purchase Intention Relationship in Facebook: A Mediation Analysis. Indian Journal of Marketing, [S. l.], v. 49, n. 8, p. 7–22, 2019. DOI: 10.17010/ijom/2019/v49/i8/146169. Disponível em: https://indianjournalofmarketing.com/index.php/ijom/article/view/146169. Acesso em: 9 oct. 2025.