RAI, Shivaprasad; BASRI, Savitha. Relational Selling, Relationship Quality, and Future Behavioural Intentions in the Health Insurance Industry. Indian Journal of Marketing, [S. l.], v. 49, n. 9, p. 57–68, 2019. DOI: 10.17010/ijom/2019/v49/i9/146940. Disponível em: https://indianjournalofmarketing.com/index.php/ijom/article/view/146940. Acesso em: 9 oct. 2025.