SHAMAL, S.; MOHAN, Bijuna C. Consumer Acceptance of Branded Fortified Foods and Beverages in India: Towards a Conceptual Framework. Indian Journal of Marketing, [S. l.], v. 49, n. 10, p. 7–22, 2019. DOI: 10.17010/ijom/2019/v49/i10/147562. Disponível em: https://indianjournalofmarketing.com/index.php/ijom/article/view/147562. Acesso em: 9 oct. 2025.