SHASHISHEKAR, M. S.; ANAND, Sandip. The Impact of Proficiency of Marketing Activities and Value Proposition Innovation on New Intelligent Products’ Performance. Indian Journal of Marketing, [S. l.], v. 49, n. 12, p. 7–20, 2019. DOI: 10.17010/ijom/2019/v49/i12/149107. Disponível em: https://indianjournalofmarketing.com/index.php/ijom/article/view/149107. Acesso em: 9 oct. 2025.