MENON, Swapna; GAHAN, Padmabati; MAHAPATRA, Siba Sankar. Impact of Influencing Strategy Across Product Categories in Family Decision Making. Indian Journal of Marketing, [S. l.], v. 49, n. 12, p. 21–36, 2019. DOI: 10.17010/ijom/2019/v49/i12/149108. Disponível em: https://indianjournalofmarketing.com/index.php/ijom/article/view/149108. Acesso em: 9 oct. 2025.