BALIGA, Vikram; SANTHOSHA SHETTY, G.; SHENOY, Sandeep. Marketing Orientation Led by Consumer Motivations Towards Agribased Products : An Evidence from Udupi District in India. Indian Journal of Marketing, [S. l.], v. 50, n. 2, p. 7–19, 2020. DOI: 10.17010/ijom/2020/v50/i2/150438. Disponível em: https://indianjournalofmarketing.com/index.php/ijom/article/view/150438. Acesso em: 9 oct. 2025.