NEERATTIPARAMBIL, Naeema Neefa; BELLI, Shivkumar M. Why Rent a Dress ? : A Study on Renting Intention for Fashion Clothing Products. Indian Journal of Marketing, [S. l.], v. 50, n. 2, p. 20–34, 2020. DOI: 10.17010/ijom/2020/v50/i2/150439. Disponível em: https://indianjournalofmarketing.com/index.php/ijom/article/view/150439. Acesso em: 9 oct. 2025.