DIWAN, Saloni Pawan; JAIN, M. K. Brand Positioning:The Unbeatable Weapon in Present Marketing Scenario. Indian Journal of Marketing, [S. l.], v. 39, n. 4, p. 9–13, 2009. Disponível em: https://indianjournalofmarketing.com/index.php/ijom/article/view/36943. Acesso em: 13 jul. 2025.