THOMAS, Frince C.; PATEL, Naresh K. Determining the Effectiveness of Promotion and Reviews of Bollywood Films from Audiences : An Empirical Study. Indian Journal of Marketing, [S. l.], v. 50, n. 4, p. 7–24, 2020. DOI: 10.17010/ijom/2020/v50/i4/151570. Disponível em: https://indianjournalofmarketing.com/index.php/ijom/article/view/151570. Acesso em: 9 oct. 2025.