SHARMA, Sarika; GOYAL, D. P. Entrepreneurial Marketing Strategies for Small Businesses : An Exploratory Study of Start-up Companies in India. Indian Journal of Marketing, [S. l.], v. 50, n. 8-9, p. 48–65, 2020. DOI: 10.17010/ijom/2020/v50/i8-9/154691. Disponível em: https://indianjournalofmarketing.com/index.php/ijom/article/view/154691. Acesso em: 9 oct. 2025.