PILLANIA, Rajesh K. COVID-19 : A Huge Opportunity for Innovation in Marketing. Indian Journal of Marketing, [S. l.], v. 50, n. 8-9, p. 80–87, 2020. DOI: 10.17010/ijom/2020/v50/i8-9/154693. Disponível em: https://indianjournalofmarketing.com/index.php/ijom/article/view/154693. Acesso em: 9 oct. 2025.