PRASAD, S. Shyam. Interpreting Competitive Advantage : Evidence from Existing Literature. Indian Journal of Marketing, [S. l.], v. 50, n. 8-9, p. 88–95, 2020. DOI: 10.17010/ijom/2020/v50/i8-9/154694. Disponível em: https://indianjournalofmarketing.com/index.php/ijom/article/view/154694. Acesso em: 9 oct. 2025.