THOMAS, Baby; RODRIGUES, Ana Paula. Internal Marketing and Brand Promise Delivery of Indian Public Sector Banks : A Causal Relationship Analysis. Indian Journal of Marketing, [S. l.], v. 50, n. 10-11, p. 40–56, 2020. DOI: 10.17010/ijom/2020/v50/i10-11/155841. Disponível em: https://indianjournalofmarketing.com/index.php/ijom/article/view/155841. Acesso em: 9 oct. 2025.