ARORA, Amit Kumar; GUPTA, Vijay Prakash. Conjoint Analysis of Consumers’ Preference towards Packaged Milk. Indian Journal of Marketing, [S. l.], v. 50, n. 12, p. 40–51, 2020. DOI: 10.17010/ijom/2020/v50/i12/156308. Disponível em: https://indianjournalofmarketing.com/index.php/ijom/article/view/156308. Acesso em: 9 oct. 2025.