PANIGRAHI, Shrikant Krupasindhu; AZIZAN, Noor Azlinna Binti; AL SHAMSI, Ibrahim Rashid. Product Innovation, Customer Satisfaction, and Brand Loyalty of Using Smartphones Among University Students : PLS – SEM Approach. Indian Journal of Marketing, [S. l.], v. 51, n. 1, p. 8–25, 2021. DOI: 10.17010/ijom/2021/v51/i1/156931. Disponível em: https://indianjournalofmarketing.com/index.php/ijom/article/view/156931. Acesso em: 9 oct. 2025.