SEN, Shaon; NAYAK, Smitha. Moderating Role of Cultural Values on the Relationship Among Hedonism, Materialism, and Impulse Buying : A Conceptual Framework. Indian Journal of Marketing, [S. l.], v. 51, n. 1, p. 26–40, 2021. DOI: 10.17010/ijom/2021/v51/i1/156932. Disponível em: https://indianjournalofmarketing.com/index.php/ijom/article/view/156932. Acesso em: 9 oct. 2025.