YEOH, Joanne P. S. The Effects of Lyrical Fit in Advertisements. Indian Journal of Marketing, [S. l.], v. 51, n. 3, p. 32–40, 2021. DOI: 10.17010/ijom/2021/v51/i3/158062. Disponível em: https://indianjournalofmarketing.com/index.php/ijom/article/view/158062. Acesso em: 9 oct. 2025.