THOMAS, Mary Rani; MATHEW, Jain. Attitude of Generations : Does It Matter Online ?. Indian Journal of Marketing, [S. l.], v. 51, n. 4, p. 44–57, 2021. DOI: 10.17010/ijom/2021/v51/i4/158470. Disponível em: https://indianjournalofmarketing.com/index.php/ijom/article/view/158470. Acesso em: 26 aug. 2025.