KUMAR, Amarjeet; UNIYAL, Shantanu. Consumer Generated Advertisements:The Ten Commandments. Indian Journal of Marketing, [S. l.], v. 39, n. 8, p. 32–39, 2009. Disponível em: https://indianjournalofmarketing.com/index.php/ijom/article/view/37025. Acesso em: 16 nov. 2025.